Positioning that sells: a 60-minute sprint
A fast diagnostic to turn vague offers into sharp, buyer-ready value props—without a weeks-long workshop.
Insights & Playbooks
Marketing that moves the needle
Short, practical posts on strategy, performance ads, SEO, and CRO. No fluff—just what to try next and how to measure it.
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Articles & case studies
The creative testing system (that doesn’t burn budget)
Run structured weekly sprints across Meta/TikTok to find winners faster and keep CAC stable.
12-point landing page checklist for conversions
Above-the-fold clarity, friction audits, and proof stacking—what to fix before buying more traffic.
9 quick SEO wins you can ship today
Low-lift technical fixes and intent-aligned content that push rankings without a giant content plan.
Email flows that actually sell (templates inside)
Set up the core 5: welcome, browse, cart, post-purchase, winback—with copy blocks you can reuse.
Case study: 3.1× blended ROAS in 90 days
Creative system + landing page refresh + server-side events = stable CAC and scale.
Kill form friction in under an hour
Field surgery, inline proof, and microcopy tweaks that lift submit rates without heavy redesign.
PMax guardrails for sane growth
Structure, negatives, and measurement so Performance Max doesn’t eat your brand search budget.
The one-page content brief
Give writers exactly what they need to rank: angle, outline, SERP notes, and proof sources.
SaaS: onboarding funnel that cut churn 38%
Sequenced tips in-app + emails + pricing page clarity = happier trials and more upgrades.
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